NUMA

Brand Identity, Packaging

Year: 2024

© Raya Chehab

All rights reserved for Raya Chehab

Logo design for a contemporary fashion brand rooted in craftsmanship, culture, and spirit.

Derived from the Greek word Pneuma — meaning “breath” or “vital spirit” — the brand embodies movement, essence, and authenticity. The logo was designed to reflect this philosophy: a symbol of flow and quiet strength, balancing organic curves with refined structure.

Its minimal, timeless form evokes air and life — the invisible force connecting maker and wearer. The identity complements Numa’s approach to slow fashion: thoughtful, grounded, and guided by the soul behind every garment.

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