NUMA
Brand Identity, Packaging
Year: 2024
© Raya Chehab
All rights reserved for Raya Chehab
Logo design for a contemporary fashion brand rooted in craftsmanship, culture, and spirit.
Derived from the Greek word Pneuma — meaning “breath” or “vital spirit” — the brand embodies movement, essence, and authenticity. The logo was designed to reflect this philosophy: a symbol of flow and quiet strength, balancing organic curves with refined structure.
Its minimal, timeless form evokes air and life — the invisible force connecting maker and wearer. The identity complements Numa’s approach to slow fashion: thoughtful, grounded, and guided by the soul behind every garment.

